The Core Club’s Journey to Success with By A Management
- TEAM BY A
- Mar 28
- 3 min read
At By A Management, we specialise in turning brands into success stories, and our work with The Core Club—a premium Pilates sanctuary—is a perfect example of that. When they first came to us, they had just 20 followers on Instagram and a big dream. Fast forward five months, and they’re now approaching 1,000 engaged followers, a thriving community, and a strong brand identity that sets them apart.
Building The Core Club's Digital Presence from the Ground Up
The Core Club wasn’t just another Pilates studio. Nicaury, the owner and coach, wanted it to be a space of balance, strength, and luxury—a sanctuary where wellness meets exclusivity. But to build that kind of reputation, they needed more than just a great service; they needed a brand that looked and felt just as high-end as their experience.
At By A Management started from scratch, crafting everything from the colour palette to the typography. Soft, earthy tones paired with sophisticated shades of teal gave their brand a fresh yet calming aesthetic. We chose sleek, modern fonts that conveyed elegance without feeling too rigid. Every element, from their logo to their Instagram grid, was designed to reflect the premium, welcoming atmosphere of The Core Club.
Social Media Strategy
Once the brand identity was in place, we turned our attention to growth. With our Advanced Social Media Strategy & Management package, we developed a custom content plan focused on aggressive yet organic growth. Our approach included:
High-Quality Content Creation – From professional photos and engaging captions to Reels that showcase their classes and community, we ensured every post felt intentional and on-brand.
Community Engagement – We didn’t just post and leave; we actively responded to comments, interacted with followers, and encouraged user-generated content to build a real community, on various platforms.
Influencer & Partnership Collaborations – By working with local wellness influencers and fitness enthusiasts, we expanded their reach and introduced them to a broader audience.
The results? They did not just gain followers but an engaged audience that loves their content and books their classes.
The Grand Opening Event – A Game Changer
To take things to the next level, By A Management planned and executed an exclusive Grand Opening event in early February. It wasn’t just about celebrating the launch—it was a strategic move to boost brand awareness and engagement.
We invited influencers and wellness enthusiasts to experience The Core Club firsthand. The event featured live Pilates sessions, focusing on health and movement, and immersive studio tours. Of course, social media was a huge part of it—live posts, stories, and reels kept the buzz going during and long after the event ended and were covered by By A Management.
The impact was immediate. Engagement skyrocketed, followers grew rapidly, and The Core Club officially cemented itself as the go-to luxury Pilates studio on Zurich's gold coast. The day was a true reflection of the vibrant community that The Core Club is building—one rooted in movement, wellness, and connection.
Read the full editorial on the Grand Opening here.
The Core Club’s success story proves that the right branding and strategy can completely transform a business. They had the vision and expertise—By A Management gave them the platform and visibility to bring it to life.
At By A Management, we don’t just help brands grow; we make them unforgettable. If you’re ready to take your business to the next level with a tailored, results-driven social media strategy, let’s talk.
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