Zurich has welcomed the reimagined MOONHUB, formerly known as The Goddess Collective, which has completely transformed its identity through an innovative brand rework created and cled by By A Management.
MOONHUB is a unique boutique and wellness space in Zurich that centers around holistic and spiritual growth. The Zurich-based MOONHUB shop now offers a wellness experience, focusing on personal growth and balance. They offer various products, including crystals, tarot cards, and handmade jewellery, each selected to promote mindfulness and self-discovery. In addition to their retail offerings, MOONHUB provides services like pilates classes, breathworks, spiritual reading classes, workshops, and community events, creating an inviting space where wellness, personal growth, and individuals come together. These regularly hosted community events provide a supportive environment for those pursuing mindful living. This modern sanctuary is designed to make wellness accessible and stylish, leading to a balanced and intentional lifestyle.
From The Goddess Collective to MOONHUB: Our Vision
Our rebranding of The Goddess Collective into MOONHUB involved a complete aesthetic shift that went far beyond a simple name change. At By A, we crafted a minimalist logo and updated the brand’s bio to convey a balanced, accessible approach to wellness and spirituality. We also updated their website to harmonise with the refreshed Instagram Feed aesthetics, ensuring a seamless blend into the new MOONHUB brand identity. It looks evolved from mystical vintage to a clean, modern design that speaks to its core mission. Through this reimagined identity, we aimed to create a space that harmonises crystal energy, handmade artistry, and spiritual practices in an inviting, contemporary way.
The Instagram Journey
MOONHUB’s rebranding unfolded in a two-phase timeline that built intrigue and excitement around the grand opening.
In the five weeks leading up to the shop’s opening, we built up a strategic teasing phase to built up anticipation, curiosity and got people talking. We introduced subtle hints in their bio and feed, updated their profile picture and highlight covers, crafting a mysterious atmosphere.
The content shared showcased subtle changes in brand colors and imagery, each designed to reveal a bit more of the new MOONHUB without giving away the full picture. We created a series of captivating Instagram Reels, paired with “Coming Soon” posts and "Stay Tuned" captions, to keep followers excited and engaged, not only about the grand opening but future offerings like workshops, spiritual readings and more, positioning MOONHUB as a space for personal growth and community connection. By showcasing these offerings, we sparked excitement not only for the grand reveal but for the evolving experiences that MOONHUB would soon provide. Little sneak-peeks of the of the shop's exterior transformation were shown, as-well as continuous reminders of the grand opening on November 2nd.
By the time of the grand opening, the Instagram feed was transformed, offering a cohesive look that connected with both long-time followers and newcomers, establishing MOONHUB’s refreshed identity in Zurich’s wellness community.
On launch day, we pulled back the curtain (literally). The new logo made its debut in posts and stories, while the bio was updated to reflect MOONHUB’s mission in wellness and spirituality. Fresh content from the opening event showcased the transformed space, with images of displays, products, and visitors embracing the new look. This phase solidified the rebranding, giving followers a complete view of the brand’s updated identity and aesthetic, successfully transitioning MOONHUB from its previous identity into a modern and reborn hub.
The Grand Opening
The grand opening of MOONHUB, on November 2nd 2024, marked a significant moment in its rebranding journey. At By A, we precisely covered the event, creating dynamic content that captured the excitement of the day. Individuals were invited to discover MOONHUB's newly opened shop, immersing themselves in its thoughtfully retail collections while experiencing the unique, welcoming atmosphere of this safe space in the heart of Zurich. It was an opportunity to connect with the brand’s new identity and feel the calm, inclusive energy of the space firsthand.
Our team took care of Instagram stories, reels, and posts, ensuring that the transformation was not only seen but felt, engaging followers with real-time content and building a strong connection to the newly evolved brand. We also showcased online the stunning array of crystals, handmade jewelry, and all spiritual goods available in-store and captured the beauty of these items in the new space, offering followers an up-close look at MOONHUB’s unique offerings.
We kept followers excited even after the grand opening by sharing more about the newly opened shop, featuring its unique products, updated space, and upcoming offerings. Through Instagram stories, reels and posts, we continued to highlight the shop's transformation, showcasing new arrivals and upcoming workshops, keeping the energy alive and reinforcing MOONHUB’s refreshed brand even after the opening day.
The Success in Collaboration with By A Management
The success of the whole rebranding process, from the teasing phase up to the grand opening was nothing short from spectacular, driving impressive growth.
The fresh identity has resonated deeply with both existing and new audiences, expanding MOONHUB’s online presence significantly. The engaging content strategy, combined with the anticipation built around the launch, led to a large increases in their social media analytics. The shop’s transformation has not only attracted a wider audience but also sparked a renewed sense of excitement and loyalty from the community, setting the stage for continued growth and success.
Key Highlights:
Followers growth: MOONHUB gained over 693 followers since the event leading to a growth rate of nearly 25%.
Profile views: a significant increase in profile visits of 6'345 with a big peak on the day of the opening. This reflects the interest individuals had in the brand’s transformation and opening ceremony showed through the content we created.
Reach: expanded exponentially as the new identity resonated with a wider audience, driving visibility across Instagram and attracting new followers. On the day of the opening, record of 3'602 accounts reached and more than 35'000 impressions were attained.
Engagements: higher than ever, as the audience interacted more with the fresh, exciting content and the anticipation surrounding the grand opening. An average of 1 out of 3 user who liked, commented on teasing posts and opening day content.
This success underscores the power of collaboration and effectiveness of the strategic work we do at By A Management. If you’re looking to partner with a brand that values creativity, sustainability, and quality, we invite you to connect with us. Whether it’s for a special event or a long-term collaboration, our team is ready to bring your vision to life.
For inquiries, please reach out to us at info@byamanagement.
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