May 2025 Social Media Trends You Need to Know
- TEAM BY A
- May 18
- 4 min read
Welcome to May, the month where trends do not just arrive—they regenerate before your content calendar even catches up. If you blink, you might miss a micro-moment that defines the internet's mood for the week. If you scroll too fast, you might forget that some of these moments are quietly shaping what your audience expects from you, even if they do not say it out loud.
At By A Management, we are not just watching the feed. We are watching how people move through it. We track the sounds that make someone pause mid-scroll, the text layouts that feel more like a modern creative paper, and the POVs that shift the way you experience something as simple as a morning coffee. If your brand can master the art of seeming effortless while executing flawlessly, you win attention. If you can play into cultural momentum without looking like you are trying too hard, you earn trust. Because in a world of 15-second fame cycles, the only content that cuts through is the kind that feels real.
So here it is: your May Cheat Sheet. The trends that matter, how they actually work, and what your brand should be doing with them (hint: not ignoring them). Whether you are a content creator or a founder, consider this your scroll-worthy strategy deck.
Trending Sounds
Show Me Love by WizTheMc, bees & honey
Like JENNIE by JENNIE
Pretty Little Baby by Connie Francis
Following the Sun by SUPER-Hi, NEEKA
Someone To Call My Lover by Janet Jackson
You Got The Love by Rockin Moroccin
Spring Into Summer by Lizzy McAlpine
Take My Hand by Matt Berry
What Was That by Lorde
Takeaway: Audio is an accelerant. Even the best visuals can fall flat without the right soundtrack. Use trending audios to lift your content out of obscurity and into the algorithm’s spotlight. Match your vibe, then ride the wave.
Unique POVs
We have officially entered the age of weird angles. If your content looks too clean, it looks like an ad. The trend? Shoot from behind your laptop, through your sunglass lens, over someone’s shoulder. Suddenly, your day-in-the-life becomes a cinematic event. So get creative!
Takeaway: Experimenting with unexpected camera angles instantly adds visual intrigue to your content. It breaks the scroll, disrupts the norm, and helps your post stand out in a sea of sameness.
Trends
“God Forbid a Girl has a Hobby”
Quote a real criticism—“You’re too obsessed with your skincare routine or pilates”—then drop the voiceover: “God forbid a girl has hobbies”, use the song “Easy” by The Commodores. Cue the aesthetic montage of you doing exactly what they judged you for. It is funny, specific, and feels like an inside joke for every woman who has ever been side-eyed for simply enjoying something.
Takeaway: This format is ultra-flexible, ultra-shareable, and perfect for building engagement through humour and self-awareness. The more relatable, the more engagements.
The “Narrator” Format
A narrator tells your story like you are a movie character—while you react, roll your eyes, or cut in with side comments. The format turns simple content into a plot. It hooks viewers with structure, then flips it with humour or self-awareness.
Takeaway: The story does not have to be deep—just delivered well. Use this trend to add personality and keep people watching to the end. Its perfect for brands wanting showcase products or services in a narrative and fun format.
"Almost Forgot That This is The Whole Point"
Pair a soft, cinematic montage or a chaotic, heart-felt clip with the caption: “Almost forgot that this is the whole point”. Set it to “Take My Hand” by Matt Berry and watch the mood shift hit just right. It feels like a memory—nostalgic, nonlinear, a little messy. Whether sincere or satirical, the twist at the end keeps viewers emotionally hooked.
Takeaway: This trend works because it gives viewers a payoff. Make them laugh or make them feel something—but either way, make it shareable to increases engagement.
"The Conversation vs. The Pic"
On one side: the immaculate photo. On the other: the real conversation behind it—messy, funny, human. It is the duality we live for. It highlights the disconnect between what we post and how it actually happens. Relatable, funny, and sneakily intimate. It builds trust and shows behind-the-scenes chaos.
Takeaway: Authenticity wins, especially when it is dressed in beautiful visuals.
Fun Text Layouts
Spice up your standard posts with playful font combos and unexpected layout moves. It turns your words into design. The layout is the hook. It elevates simple messages, adds polish to POV content, or stops the scroll with visual rhythm.
Takeaway : Dynamic text = instant intrigue. Treat your copy like a layout, and people will stay long enough to actually read it.
“Planning vs. Laid-Back”
This trend contrasts the hyper-organized planner with their effortlessly chill counterpart. Use it if you want to spotlight team dynamics, poke fun at your process, or bring humour to brand-client relationships.
Takeaway: Lean into contrast. It is funny, shareable, and instantly humanises your content.
At By A Management, we do not just follow culture—we build with it. We help brands, creators, and founders turn these trends into moments that feel personal, elevated, and unforgettable.
So if you are ready to blow up and glow up through May (and beyond), you know where to find us.
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