In the ever-evolving world of social media, staying ahead of the curve is essential. Instagram has just dropped a series of updates that not only change how we engage with the platform but also how we present ourselves and our brands. These changes offer endless opportunities for businesses to elevate their digital presence, and here at By A Management, we specialise in helping brands take full advantage of these shifts.
While the "new" vertical feed may not be entirely news to you, adapting to this change in feed layout is crucial for maintaining a competitive edge. At By A, we specialise in optimising content for Instagram’s evolving design, ensuring that each post—whether it's a dynamic lifestyle image or a polished product shot—immediately grabs attention and resonates with your audience.
Now, let’s dive into the exciting new features and how they can transform your Instagram strategy—along with how we can help you make the most of them.
Drag and Drop
FINALLY! The power to personalise your feed is here! Instagram’s new drag-and-drop feature allows you to organise your posts exactly how you want them, making it easier than ever to curate a visually cohesive and engaging profile. Gone are the days of rigid timelines—now you can seamlessly rearrange your content to reflect your brand’s unique aesthetic. By A Management helps you craft an Instagram feed that is not only visually stunning but also strategically designed to boost engagement and conversions.
Precision at Your Fingertips
Instagram now allows you to fine-tune your profile images with pinpoint accuracy, ensuring that every visual on your feed looks polished and perfectly aligned with your brand. You can zoom in, reposition, and display the exact portion of your profile photo you want in your feed. This update gives your content a more refined look and allows for better consistency across your profile.
Highlights are Highlighting
One of the most anticipated features has finally arrived—your Instagram Highlights now appear directly in your feed. This means your most important stories are more visible and seamlessly integrated into your profile, making it easier for followers to explore your best content. Highlights are a great way to showcase your key moments, from product launches to behind-the-scenes peeks. But simply having them visible isn’t enough. To stand out in a crowded digital space, you need strategic planning and compelling content.
Time to Get Creative
Reels now extend up to 3 minutes! This extended time frame gives brands the flexibility to craft more detailed content, whether you are telling a story, sharing a tutorial, or giving followers a glimpse into your business. Instagram is actively encouraging longer-form content, and this update presents an incredible opportunity to keep your audience engaged for longer periods. With our expertise in video content creation, your Reels will stand out and leave a lasting impression.
Instagram’s New Video Editing App
EDITS is Instagram's own video editing app, providing users with a powerful tool to create high-quality videos. Think of it as a direct competitor to apps like CapCut, and it's arriving just in time for users who are looking for an alternative. Although the app won’t be available until March, it’s poised to be a must-have tool for content creators.
As this new app rolls out, By A is ready to guide you through every step of the video production process. Whether you need help crafting the perfect video for your brand or you are looking for strategies to leverage Instagram’s latest features, our team of experts is here to help. We can help you create visually stunning videos that not only look professional but also drive conversions and brand awareness.
Key Points to Know
Understanding Instagram’s algorithm is more important than ever, and the three most important signals you need to focus on are:
Retention Time – How long users stay engaged with your content.
Likes – More impactful for followers who already engage with your content.
Shares – The most crucial factor for reaching new audiences.
At By A Management, we not only keep an eye on the algorithm’s ever-changing dynamics, but we also help businesses adapt and optimise their content strategy to ensure maximum engagement. From crafting content that resonates with your audience to running campaigns that boost reach, we’ve got the knowledge and experience to keep you ahead of the curve.
We understand that navigating these changes can feel overwhelming, but with the right strategy in place, these updates can take your Instagram game to the next level. Whether you need help refining your feed, creating compelling Reels, or optimising your content to work with the latest algorithm, we are here to help.
Ready to elevate your brand? Let’s chat and make these updates work for you.
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