At By A Management, we specialize in helping brands achieve their full potential online. One of our success stories is our collaboration with @formetta, a budding profile in the scientific Well-being & Beauty industry. Over a 90-day period, we implemented a comprehensive social media strategy that significantly enhanced their profile’s visibility, engagement, and follower growth.
The Challenge
Formetta’s primary challenge was increasing its visibility in an already saturated market. The profile needed to:
Boost follower growth and engagement rates.
Convert profile visitors into website traffic.
Enhance and elevate its aesthetics to create a more polished, cohesive look.
Initiate collaborations with influencers and notable profiles on Instagram to expand its reach and credibility.
Our Approach
To tackle these challenges, we developed a multi-faceted strategy that focused on content optimization, aesthetic elevation, and strategic partnerships. Our approach included the following key components:
Aesthetic Elevation and Brand Cohesion
Visual Identity Enhancement: We worked closely with Formetta to refine their visual identity, ensuring a consistent and elevated look across all posts. This involved creating a unified color palette, selecting fonts that reflected the brand’s modern and sophisticated vibe, and maintaining consistency in imagery style.
Content Curation: We curated content that not only aligned with the brand’s aesthetics but also resonated with its target audience. This included a mix of high-quality product shots, lifestyle imagery, and user-generated content that reinforced Formetta’s brand values.
Profile Layout Optimization: We revamped the overall layout of the Instagram feed to create a visually appealing grid that told a cohesive story. By organizing posts in a way that flowed seamlessly, we made the profile more attractive to new visitors and encouraged longer browsing times.
Our Strategic “Formetta Takeover Days”
To achieve engagement objectives, we conceptualized and executed the “Formetta Takeover Days,” a unique influencer collaboration strategy that allowed influencers to take over Formetta’s Instagram Stories for a day. Here’s how it worked:
We carefully selected influencers who were not only prominent in the beauty and wellness industry but also aligned with Formetta's values and vision. These influencers embodied the same principles of holistic beauty and self-care that Formetta promotes.
During their takeover day, each influencer showcased their daily wellness routine, seamlessly integrating Formetta's products into their lifestyle. This approach provided a real, relatable demonstration of how the products could be used in everyday life.
The content is designed to be authentic and engaging, with influencers sharing personal stories, tips, and behind-the-scenes moments. This created a deeper connection with the audience and positioned Formetta as a trusted part of their beauty routine.
The takeover days were interactive, with influencers engaging with the brand's followers through Q&A sessions, polls, and live demonstrations. This level of interaction encouraged followers to actively participate, increasing overall engagement.
The Results
This By A Management social media strategy proved to be a resounding success, delivering impressive results across several key metrics:
Overall Follower Growth: Over a 90-day reporting period, Formetta gained +16% new followers. This growth was driven by a combination of influencer collaborations, engaging content, and the success of the Formetta Takeover Days.
Increased Engagement: The average engagement rate for @formetta reached 5.9%, significantly above the industry average of 0.99% for similar profiles. The Formetta Takeover Days, in particular, saw a 300% increase in Story views and high levels of interaction through Q&A sessions and polls.
Boosted Website Traffic: Our strategies led to 664 clicks to Formetta’s website from Instagram, translating into a 20% increase in website traffic during the takeover events. This spike in traffic indicates that our content and influencer collaborations were effective in driving conversions.
Audience Growth and Demographics: The strategy attracted a diverse audience, with a significant portion of new followers coming from Switzerland, the United States, and the United Kingdom.
Elevated Brand Credibility: By aligning with influencers who shared Formetta’s values, the brand was able to enhance its credibility and appeal within the beauty and wellness community. Followers began to see @formetta as an essential part of a well-rounded beauty routine, thanks to the authentic endorsements from influencers they trust.
Conclusion
The success of @formetta's social media strategy highlights the power of a well-rounded, multi-faceted approach. By combining aesthetic elevation, strategic influencer collaborations, and continuous performance monitoring, we were able to transform the brand's social media presence and achieve significant growth and engagement.
Our Takeover Days were a standout element of this strategy, demonstrating the effectiveness of authentic, influencer-led content in driving both engagement and brand credibility. However, it was the integration of this initiative within a broader, cohesive strategy that ultimately led to Formetta's success.
At By A Management, we specialize in crafting unique strategies like this that not only meet but exceed our clients’ goals. If you’re looking to elevate your brand’s social media presence with creative and impactful solutions, we’re here to help. Let’s collaborate to create your next success story.
For partnership inquiries, please reach out to us at info@byamanagement.
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