After the champagne, fireworks, and festive celebrations, it’s time to get back to business—2025 has arrived, and with it comes a new wave of social media algorithm changes. Platforms like Instagram and TikTok are evolving fast, rewriting the rules for brands and creators. But where there is change, there is opportunity. Adapting to these updates requires more than just digging out old approaches; it requires a fresh perspective on digital strategies. With user behaviours shifting and algorithms prioritising value-driven content, creating posts that inspire saves and shares has never been more important. For brands, this is the perfect time to reevaluate what worked in 2024 and refine your approach for 2025.
At By A Management, we believe every algorithm change is an opportunity to strengthen your brand’s online presence. This year, staying ahead means blending creativity with data-driven insights to create content that truly works. With the right strategies in place, 2025 can be the year your brand reaches new heights. Let’s uncover what’s ahead in 2025, and explore how you can make this year your best yet.
Lessons from 2024
Success starts with understanding what worked in the past and the last year offered valuable insights into how consumers engage. Short-form content took the spotlight, driving higher views and boosting engagement mainly with likes and comments. Reels outperformed carousels or traditional posts and numerous, well-placed hashtags proved essential for discoverability.
What’s Changing in 2025?
The real takeaway from 2024 was the importance of community. At By A Management, we make sure to create new and long-lasting relationships with your audience—but the social media platforms we use daily are evolving, and with that comes a shift in how content is prioritised.
Longer Videos Are Taking Over
The landscape of video content is shifting and longer content is now being rewarded by platforms like Instagram and TikTok. Instagram prefers videos between 30–90 seconds, while TikTok allows uploads up to 10 minutes. This shift opens the door to deeper storytelling and more meaningful in-depth content that tells your story to your audience on a deeper level. These longer videos help build trust, build authenticity, and keep your audience engaged for longer periods.
At By A Management, we specialise in creating professional, story-driven videos that grab attention and hold it.
From Hashtags to Keywords
Gone are the days of stuffing 30 hashtags into every post. Instead, the focus is now on creating SEO-friendly captions, where strategically placed keywords take the lead. Hashtags can still be useful, but it's quality over quantity that matters most. Integrating relevant keywords naturally into your captions helps increase your content’s visibility and keeps it aligned with your brand’s voice.
At By A Management, we specialise in finding the best keywords and refining your captions for maximum reach and engagement.
The Power of Storytelling
Storytelling is at the core of authentic human connection—and in 2025, it’s more crucial than ever. Whether it's the story behind your brand or the impact your product has on real lives, these narratives create meaningful bonds with your audience. This humanises brands and creates a community.
Our team at By A Management is here to help uncover your story and craft a narrative that inspires, and stays true to your brand.
Live and Interactive Content Is Essential
Formats like live videos and stories give brands the unique opportunity to engage with their audience in real time, creating authentic, personal connections while showcasing products, services, or experiences. Its an excellent way to engage directly with your followers.
Whether it’s a Q&A session or a behind-the-scenes, By A Management can guide you in planning and executing live content that’s not only authentic but also captivating.
Reels Are Still Key, but Carousels Are Back
Reels continue to dominate engagement, but carousels and single-image posts are making a strong return. In 2025, a well-rounded content strategy might feature reels, carousels, and single posts each week. Carousels are ideal for digging deeper into a topic or showcasing multiple aspects of a product, while single-image posts provide an opportunity to highlight eye-catching moments or quick updates.
Our creative design services, at By A, ensure every post is visually compelling and designed to stop the scroll.
Engagement Redefined: Saves and Shares > Likes
The new algorithm places less emphasis on likes and more on the value your content provides. Posts that are saved or shared are now the key indicators of success, signalling to the platform that your content is worth spreading. This means creating content that’s not just eye-catching but genuinely useful—whether that’s helpful tips, tutorials, or motivational messages.
At By A Management, we help you create shareable content that your audience will want to save, ensuring your message reaches further than ever before.
Resolutions for 2025: Work Smarter
Data-Driven Decisions: At By A Management, we provide detailed analytics to know which content is delivering the best results, allowing to invest time and resources more effectively.
Leverage Emerging Trends: Our SEO-optimisation process, ensures that our strategy is always up to date with the latest platform trends and updates. With us, you’ll never fall behind.
Prioritise Efficiency: From content creation to scheduling and in-depth analytics, By A Management offers different social media services that handle the day-to-day tasks and create true communities, keeping the growth of your digital footprint as our main focus.
Partner with By A Management
Partnering with By A Management means more than just expert social media support—it’s about unlocking the full potential of your brand. It means aligning with a boutique digital agency that specialises in elevating aesthetics and connecting strategies between brands and communities. Our expertise spans the wellness, fashion, and luxury sectors, where we provide tailored social media and event management services designed to enhance your brand's digital presence. What sets us apart is our exclusive network of brands through our Social Club, providing opportunities for to collaborate and engage with like-minded communities and brands, fostering growth and innovation.
By choosing By A Management, you're investing in a partnership that prioritises quality, creativity, and strategic connections to bring your brand forward. Together, we’ll take your brand to the next level.
Comments